Evidently, one way to lower your ranking is to write books, which in recent years I have found myself doing most of the time. Books can't get downloaded on SSRN. Thus, if you spend your time writing them, you do yourself no favors on the frequently published personal or institutional SSRN download rankings, such as this one that appeared today.
Not whining, just noting it.
I could easily write an article on how the incentive to get downloaded has bad effects on topic choice and the approach taken in scholarly articles. But would it get downloaded enough to be worth the effort?