While working out I listen to music, but set the TV screen to ESPN. This morning, less sports highlights than usual because yesterday was the latest Tiger Woods press conference.
It occurred to me - what would ESPN do if Tiger Woods had an affair with Brett Favre? (Favre is the other one they cover incessantly, with hours of wall-to-wall coverage of his latest re-retirement, un-retirement, etc.) So this is their ultimate dream story.
I think that would be it for actual sports coverage on ESPN. They would simply cover all angles of of the Woods-Favre story for months and months, 24-7.