Since tomorrow, at the colloquium, we will have a paper that discusses taxation of the sharing economy (Uber, AirBnB, TaskRabbit, etc.), I couldn't resist sharing my idea for a TaskRabbit TV ad.
A young woman in medieval garb is sitting weeping in a room that has bars on the windows and a giant spinning wheel, and that is filled with straw. Suddenly a nasty-looking, diminutive imp (clearly Rumpelstiltskin) pops up in front of her. He asks what's wrong. She explains that the King has told her she will be executed in the morning unless she has spun all of the straw in the room into gold.
"No problem," he says, "I can do it for you."
"What's it going to cost?"
"No necklace? No ring? Why don't we just say, oh ... your first-born."
"No way!" she says, smiling suddenly. "I can just use TaskRabbit."
She takes out her phone, starts punching at it with her thumbs, and in no time at all is looking at options and placing a call.
Enraged, the little imp stomps his right foot into the ground so hard that he sinks in up to his waist. He is on the verge of grabbing his left foot and tearing himself in half, while she, oblivious, is smilingly talking on her phone, when the TaskRabbit logo replaces them on screen.
"TaskRabbit! Live smarter! Just tell us what you need, choose a tasker, and then sit back and relax!"
Cut back to the room, where there is a giant hole in the floor and no Rumpelstiltskin, the young woman is sitting cross-legged on the floor in the corner texting, and either a crone or a Brooklyn hipster has already converted half of the straw to spun gold and is working diligently on the rest.