Wednesday, December 02, 2009

The logical final step in 99-cent pricing

Street corner fruit stalls in NYC list the price for a container of blackberries as $1.99. But they don't actually offer you the penny of change (to my relief given the transaction cost of putting it away). Someone should run an empirical study on their sales under this approach versus stating a $2 price.

1 comment:

TheYoungstownConservative said...

This is something I have wondered since I started paying for things Consider me a fan.